These vitamin supplement figures cover the measurement periods and populations identified in the available source material. Estimates, surveys and forecasts retain their reported scope.
Key Vitamin Supplement Statistics
The main findings are:
- Products containing vitamins, minerals, or both accounted for an estimated $21.2 billion of U.S. dietary-supplement sales in 2020 (United States vitamin/mineral-supplement market).
- 23.5% of youth reported multivitamin-mineral supplement use in the past 30 days (2017–March 2020; United States, ages 0–19).
- 3.0% of youth reported vitamin D supplement use in the past 30 days (2017–March 2020; United States, ages 0–19).
- Among youth who used a multivitamin-mineral supplement, 44.9% reported taking it on all 30 days (2017–March 2020; United States, ages 0–19).
- Among youth who used vitamin D, 33.9% reported taking it on all 30 days (2017–March 2020; United States, ages 0–19).
- 31.5% of adults reported multivitamin-mineral supplement use in the past 30 days (2017–March 2020; United States, ages 20+).
- 18.5% of adults reported vitamin D supplement use in the past 30 days (2017–March 2020; United States, ages 20+).
- Among adults who used a multivitamin-mineral supplement, 63.7% reported taking it on all 30 days (2017–March 2020; United States, ages 20+).
- Among adults who used vitamin D, 66.9% reported taking it on all 30 days (2017–March 2020; United States, ages 20+).
- MVM use was 24.0% among adults ages 20–39, 29.8% among ages 40–59, and 39.4% among ages 60 and older (2017–2018; United States, by age).
- MVM use was 11.0% among children up to age 2, 34.6% among ages 2–5, 29.5% among ages 6–11, and 17.3% among ages 12–19 (2017–2018; United States, by age).
Contents
- Key Vitamin Supplement Statistics
- Market scale and the vitamin-supplement category
- Multivitamin and vitamin D use
Market scale and the vitamin-supplement category
Products containing vitamins, minerals, or both accounted for an estimated $21.2 billion of U.S. dietary-supplement sales in 2020 (United States vitamin/mineral-supplement market). (Dietary Supplement Use in the…)
Estimate cited by CDC from Nutrition Business Journal, not a government sales census.
Multivitamin and vitamin D use
- 23.5% of youth reported multivitamin-mineral supplement use in the past 30 days (2017–March 2020; United States, ages 0–19). (Dietary Supplement Use in the…)
- 3.0% of youth reported vitamin D supplement use in the past 30 days (2017–March 2020; United States, ages 0–19). (Dietary Supplement Use in the…)
- Among youth who used a multivitamin-mineral supplement, 44.9% reported taking it on all 30 days (2017–March 2020; United States, ages 0–19). (Dietary Supplement Use in the…)
- Among youth who used vitamin D, 33.9% reported taking it on all 30 days (2017–March 2020; United States, ages 0–19). (Dietary Supplement Use in the…)
- 31.5% of adults reported multivitamin-mineral supplement use in the past 30 days (2017–March 2020; United States, ages 20+). (Dietary Supplement Use in the…)
- 18.5% of adults reported vitamin D supplement use in the past 30 days (2017–March 2020; United States, ages 20+). (Dietary Supplement Use in the…)
- Among adults who used a multivitamin-mineral supplement, 63.7% reported taking it on all 30 days (2017–March 2020; United States, ages 20+). (Dietary Supplement Use in the…)
- Among adults who used vitamin D, 66.9% reported taking it on all 30 days (2017–March 2020; United States, ages 20+). (Dietary Supplement Use in the…)
- MVM use was 24.0% among adults ages 20–39, 29.8% among ages 40–59, and 39.4% among ages 60 and older (2017–2018; United States, by age). (Multivitamin/mineral Supplements – Health Professional…)
- MVM use was 11.0% among children up to age 2, 34.6% among ages 2–5, 29.5% among ages 6–11, and 17.3% among ages 12–19 (2017–2018; United States, by age). (Multivitamin/mineral Supplements – Health Professional…)
NHANES is a cross-sectional, weighted U.S. estimate; subgroup estimates are descriptive and some small youth categories are less reliable.
NHANES is a cross-sectional, weighted U.S. survey estimate based on self-reported past-30-day use; descriptive, not causal or an annual sales measure.